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6 Tips Every Web Designer Should Know To Improve Their Skills

Planning your organization site can be a testing recommendation. You must juggle the desires of numerous partners, and you can frequently hit hindrances that keep new thoughts from developing. I was the outline chief for a vast organization site for about six years, and amid that time, I ended up losing a point of view of what our intended interest groups truly required. Call it "burrow vision." When you deal with the same site, it regularly steps back and thoroughly consider new methodologies. That is the reason for this blog entry. What takes after are some tips, traps, easy routes and general guidance for making an incredible site plan. Can you attempt any of these to take your web configuration to the following level? 1) Design in shades of dim, then include shading: In the event that your web originator makes wireframes preceding visual outlines, then you know the benefit of beginning with shades of dark. Transform your wireframe into a grayscale visual configuration, include your photography, and then deliberately add shading to plan components each one in turn. This will keep an "overdesigned" site and place noticeable quality on simply the things that need it. 2) Use Keynote (Mac) to make quick page models: You needn't bother with Photoshop to make fast models of site pages, presentation pages, call to activities or other web interface components. There's a whole underground development around utilizing Keynote (that is Apple's form of PowerPoint) to make mockups. There's even an online storehouse containing client interface plan formats for wireframing, prototyping and testing portable and web applications in Keynote. 3) Add web text styles to your corporate style guide: It's 2015, and if your corporate style guide does exclude web textual styles, then you have to investigate including those so your site has the same administration that corporate records and security does. In the event that you haven't investigated this yet, Google Fonts is an awesome spot to begin. Locate an appropriate web textual style and characterize use in your corporate style direct so you utilize it reliably online. 4) Bury those online networking symbols: You did all that work to get individuals to your site, but then you're welcoming them to take off? That is what you're doing when you put online networking symbols in a noticeable area of your site, as in the header. Cover the symbols in the footer. On the off chance that individuals are on your site, you need them to stay, learn and maybe ask about your administrations, not look at organization excursion photographs and rocking the bowling alley trips on Facebook. Online networking ought to send individuals to your site, not the other way around. 5) Ditch the slideshow/merry go round: At the point when the landing page slideshow/picture merry go round became stylish, it was an approach to get loads of data on the primary page of your site. The issue is that the vast majority don't remain focused page sufficiently long to experience the greater part of the tiles/messages. Additionally is that the messages and pictures, for the most part, aren't significant to your prospect's first visit. What's the one thing a guest ought to detract from their site visit? Advance that one thing - more often than not what your organization does in layman's terms - and trench the rest. 6) Simplify navigation: Lessening your guests' choices may appear to be unreasonable, yet it can really manage individuals to your most gainful substance. Instead of overpowering your site guests with connections to each page, streamline your route. Dispense with drop-down menus and particularly multi-level dropdown route that exclusive the most gifted mouse client can explore, and go above and beyond by diminishing the quantity of connections in the header or sidebar of your site.

Why Your Site Needs To Be Responsive?

Gone are the days when people would access any website through desktop only. As internet flourished, the usage has led to more use of laptops, smart- phones, TVs, tablets, etc. Various medium have come up through which one uses your website. Therefore your website needs to adjust according to the medium. Be it mobile phone or laptop, the website design needs to fit in well within the screen. Your design needs to be responsive. Responsive website design means that the website that adapts itself to fit any screen, making viewership flawless between various mediums. Responsive design usually demands to only have one website that is coded to adapt to all screen sizes, no matter what the device the website's being displayed on. Reasons why your site needs to be responsive. The Mobile usage is way too much; therefore your site needs to be mobile friendly. People trust the brand on the basis of the website. Facts say that 94% cited that bad website designs are the main reason they mistrust or reject a website. Responsive design is preferred for SEO. Shopping on mobiles is rising. One site is easier to handle and analyze. Help you compete.   Therefore, make sure your website is device friendly and responsive. Through this your SEO ranking will also be better.

Importance Of Web Designing ? The Face Of Your Organization

We all depend on Google for all our information, and when we need to check out details about a company even for seeking website design services in India or overseas, Google is what we all turn to. We immediately check whether does the company have a website of their own, and if they don?t have a website, it raises doubts in the common man?s mind about the credibility of the company. Your website gives your business an existing platform in the online space, and with businesses turning to the virtual space, having a website has never been more important before as it is in today?s times. Your company?s website is the face of your organization, and hence a professional website development and design services agency or professional on board is very important. Customizing is the key, as it helps your website development and be designed the way it would most benefit the customers you seek and the business you would like to showcase. Custom website development services will design and develop the website from start to finish, keeping all the elements of designing and developing the website intact. It is advisable to get both the services done under one roof of someone who provides web development services in India or overseas for constant coordination between both. Any last-minute changes can be easily adapted and plus-minuses can be undertaken at the click of a finger, preventing any delay in the work. Launching a website requires a lot of hard work and planning at the backend and the deadline needs to be met before a website can go live.? The first impression is usually the last impression, and a well-designed website with the help of effective web development services will showcase not only a good job done of their work, but also how well does the company present its services, and will also highlight all the plus points of the organization. People are today constantly using their mobile phones; hence websites need to made today keeping in mind that they are mobile-friendly. Too much in-depth detailing, not being visually appealing and the wrong fonts size and page size can make it highly uncomfortable for your viewer to go through your website. A good web design service and web developer will keep all these points in mind. The company ?s USP will be highlighted with pointers and the right keywords will be used, with very simple language indicating the details of the service provider. AI Chatbots are the new customer service forums, that are at your service 24/7. It helps with resolving queries faster and assisting and understanding their needs in a better manner. It makes the customer feel wanted and they are not left unattended. Hyperlinks are the new boom too, the more websites that link your website to their pages/posts, it gives you more reach and clicks and impressions of your website, increasing the domain authority and popularity of your page. A good web developer will use the correct keywords to reach the correct audience and the website will reach to the right audience seeking similar interests and searching for relevant services online. Encourage other websites to promote your website too, and you also promote them, it is for sure a win-win situation for all.

Top Ten Ways To Ensure Your Website Is Mobile User Friendly

It is a known fact that people use their mobiles more than their laptops/desktops, with the mobile phone becoming an important part of our day to day lives, and functions being performed at the click of a finger. When you undergo a custom website development service for your portal, it is very important to ensure that the website is user friendly when accessed on the mobile phone. Many traditional developers miss out on this aspect and only focus on the final product element of the website. It is however important to check when website design and development services are undertaken that they are appealing on the mobile phone. Here are the top ten ways website developers and clients can ensure their website looks great on the mobile, after all, your website represents your company, and the mobile phone is the quickest way to make an impression about your business and the services you offer: ?Making your website responsive in nature is the key. With formulating a responsive design you can make your website mobile-friendly without any limit on the information mobile visitors can access. Access to information should be extremely easy. People resort to their phones to gauge quick information. Your website should give all the information required at a glance. Also, the FAQ section should be able to solve most of the queries of the individual for them to have a clear understanding. Use google analytics to gain mobile traffic data, this will help you analyse better on the information that needs to be showcased. Avoid text-blocking ads and pop-ups. These are major turn-offs for any user and it will not take them a minute to switch to another website. Finding the X is a hassle and not everyone will scroll and peak through to close notifications. Or else you can either disable them for mobile users, or set it up so a pop-up only appears when they?ve scrolled to the bottom of the page, not when they?ve just landed on it. Increase the speed of your website. Not everyone will wait patiently till your website is fully loaded or it keeps showing the loading update. It makes the user lose interest and they might not even try to reload the page once more. Add simplicity to your webpages and eliminate all complexes associated with them. Don?t clutter and use a neat, clean, minimalist design approach. Have fewer files on each page so it takes less time to load. Ensure your page button sizes are big enough to work on a mobile phone. A mouse click differs from button clicks with your fingertips. Selecting each button should be an easy and smooth process. Also use large font sizes, at least 14px on your web pages, with standard font style. ? Avoid using flash, it slows down your web speed and is highly outdated. Gone are the days when flash was an added requirement to add to the glamour quotient of your website. Every good website development agency avoids using it, having a more practical approach and not using an outdated technology. Contact forms and feedback forms are the most important thing of your website, make sure you turn off auto-correct for the same to improve user experience. ?Make your form short with the relevant details required. We aim to support website development Services in Pune and Website Design Agency in Pune, being a month of prayers and gratitude. Allow a way to switch? to desktop view. Make it easy for them to use and understand.? Give them a way to do that if it?s their preference. You want your visitors to be able to interact with your website in the way that makes the most sense for them. ?Make your website? undergo regular mobile test. Browse other websites and yours too on mobile and then you will see the difference. Regular testing is the best way to catch small issues that create a worse experience for your visitors. The faster you notice them, the sooner you can update your website to provide a truly mobile-friendly experience.

What Is Software As A Service (SaaS) In Cloud Computing?

Gone are the days when installing software meant CDs, license keys, and waiting for IT to finish a full-day setup. Today, software is a service, on-demand, always updated, and accessed from anywhere. That’s the core promise of SaaS: Software as a Service. Whether you are editing documents on Google Workspace, managing customers via Salesforce, or collaborating on Zoom, you are using SaaS. It is cloud-based software that runs through your browser, not your machine. As companies grow and evolve, they are shifting from bulky systems to streamlined, browser-based tools that require minimal maintenance but deliver maximum impact. That is why businesses are investing in custom software solutions that prioritize user needs and scalability from the start. Looking to harness the benefits of SaaS for your business?Hats-Off Digital will help you get there seamlessly. What Is Software As A Service (SaaS)? SaaS is a cloud computing model where software is hosted on external servers and accessed by users through the internet. There is no need to install anything on your computer; just log in and go. SaaS is part of the broader cloud computing ecosystem, which includes: IaaS (Infrastructure as a Service) – servers and storage rented on demand PaaS (Platform as a Service) – tools for developers to build applications SaaS (Software as a Service) – complete software solutions delivered via browser This model eliminates complexity while giving you the flexibility to grow. And with professional software solutions, businesses can launch faster, iterate smarter, and focus on delivering value, not managing servers. Key Characteristics of SaaS What makes SaaS stand out from the traditional approach to software? A few key traits: No Installations – Just open your browser, sign in, and get started Subscription-Based – Pay monthly or annually, scale as needed Automatic Updates – No manual patches or version control headaches Multi-Device Access – Work from your phone, laptop, or tablet Scalable Architecture – Add users or features with minimal friction Centralized Data Management – One secure location, always accessible These qualities make SaaS a natural fit for organizations investing in software development services that are reliable, future-ready, and user-focused. How SaaS Works: Behind the Scenes Although SaaS feels simple to the end user, it is built on a complex, well-oiled machine behind the screen. Here’s how it flows: You log into the software through a browser Your request is processed by the provider’s cloud infrastructure Data and features are delivered instantly to your screen Updates, backups, and security are handled by the SaaS provider You continue using the software while the backend evolves silently This seamless experience is only possible with expert custom software development that considers performance, reliability, and user experience at every step. SaaS vs On-Premise Software: What’s the Difference? SaaS and traditional software solve the same problems, but they do it very differently. Here’s a side-by-side comparison: Feature SaaS On-Premise Setup Time Instant Weeks or months Maintenance Provider-handled In-house IT required Cost Pay-as-you-go Large upfront investment Accessibility Anywhere, anytime Tied to office infrastructure Scalability Effortless Hardware-dependent Updates Automatic Manual and time-consuming If your business prioritizes speed, mobility, and efficiency, SaaS, supported by a top-tier software solutions company, is often the better choice. How Hats-Off Digital Helps You Embrace SaaS with Confidence While SaaS platforms look sleek and simple on the outside, building them requires deep technical skill. At Hats-Off Digital, we specialize in developing tailored SaaS products that align perfectly with your business needs, whether you're launching a new solution or transitioning from legacy systems. Here’s how we help: Designing and building fully customized SaaS platforms Seamlessly migrating your current systems to the cloud Enhancing UX/UI for better user retention Integrating third-party tools and APIs Ongoing updates, support, and scalability planning We combine IT software solutions with a results-driven approach to deliver platforms that are robust, secure, and easy to scale. Our team brings together the very best of software application development and cloud-native design to help you launch faster and grow smarter. If you are aiming for a system that gives you control without compromise?Hats-Off Digital will help you get there seamlessly. Conclusion In a fast-paced digital economy, you cannot afford to be stuck in outdated systems. SaaS is not just another trend; it is a fundamental shift in how modern businesses operate. From collaboration tools to enterprise-level platforms, SaaS is transforming industries. And when you combine it with the strength of the best software solutions, you get technology that moves at the speed of your business. Whether you're a startup or an enterprise, now is the time to explore cloud-powered, professional software development. Because the only thing faster than SaaS... is your competitor adopting it first. Want to make SaaS work smarter for your business?Let Hats-Off Digital craft the right solution tailored to your goals.

The Primary Benefit Of Configuration Management

In modern IT environments, uncontrolled changes can break systems, delay releases, and increase downtime. Configuration management (CM) helps eliminate that risk by keeping every system component organized, tracked, and versioned. The primary benefit of CM lies in its ability to provide complete visibility and control across software environments. When paired with custom software solutions, CM ensures that development teams can scale reliably, deliver faster, and adapt quickly. This blog explores what configuration management is, why it matters, and how it works in real-world software ecosystems. If you are aiming for a system that gives you control without compromise, Hats-Off Digital will help you get there seamlessly. What Is Configuration Management? Configuration management is the process of identifying, organizing, and controlling changes to software and infrastructure components to ensure system integrity over time. It prevents the chaos that results from untracked updates and undocumented modifications. In the context of software development services, CM helps align developers, operations teams, and QA by maintaining consistent environments across the software lifecycle. Key Components of Configuration Management Component Purpose Configuration Items Identify, define, and track all software, hardware, and infrastructure elements that need to be managed, monitored, or version-controlled. Version Control Maintain a detailed history of changes to configuration files and code, allowing teams to restore, compare, or roll back to earlier states as needed. Change Management Document, review, and approve system changes through structured workflows to reduce risk and ensure accountability across all environments. Baseline Management Establish a secure and tested reference point for configurations, helping teams detect deviations and ensure consistency across deployments. This structured process enables greater efficiency, particularly when used alongside professional software solutions. Why Is Configuration Management Important? Every time code is deployed or infrastructure changes, risks arise. Without CM, these changes can lead to failures, incompatibilities, or security vulnerabilities. When configuration management is implemented correctly, teams benefit from better traceability, faster issue resolution, and more reliable deployment pipelines. This is especially important in the delivery of IT software solutions, where downtime and inconsistency directly impact business operations. Without Configuration Management With Configuration Management A developer manually makes changes to a configuration file directly in the live production environment, bypassing review or documentation. The configuration change is made in a version-controlled environment, where it's reviewed, tested, and approved through a documented change management process. The system breaks unexpectedly due to the untracked change, leading to downtime and confusion among the team. If the change introduces an issue, the system can be rolled back immediately using the previously recorded stable configuration, minimizing disruption. There is no visibility into what was modified, when, or by whom, making troubleshooting slow and error-prone. Every change is logged with timestamps, user details, and version history, allowing for quick diagnostics and informed decision-making. This real-time accountability is why CM is so valuable in custom software development. Common Challenges And Misconceptions Configuration management delivers proven value, yet many organizations hesitate to adopt it. This reluctance is often rooted in outdated perceptions about its complexity, cost, or applicability. In reality, CM has evolved to fit a wide range of business needs, from lean startups to large-scale enterprises, especially when implemented with expert support. Let us break down the most common myths surrounding configuration management and what the truth actually looks like. Misconceptions: CM is only for large enterprisesMany believe configuration management is overkill for small or mid-sized businesses, assuming it only suits enterprise-scale environments. It slows down agile teamsTeams fear that CM introduces rigid controls that conflict with the fast pace and flexibility required in Agile development. It requires expensive toolsThere’s a misconception that CM demands high-end enterprise platforms, putting it out of reach for smaller companies with limited budgets. It is too technical for non-engineering teams to useSome stakeholders assume CM tools are complex and not designed for collaboration beyond the development team. Reality: Even small businesses benefit from CMWith lightweight tools and expert guidance from a software development company, CM can be scaled to suit smaller teams and projects effectively. CM supports Agile; it does not hinder itWhen implemented correctly, CM complements Agile workflows by bringing structure without sacrificing speed or adaptability. Cost-effective tools are widely availableOpen-source and cloud-based CM solutions offer powerful capabilities without large upfront investment, making CM accessible to most teams. Modern CM tools are user-friendly and collaborativeToday’s platforms are built with intuitive interfaces and role-based access, allowing non-engineers to engage in the process meaningfully. This is where professional software development partners bring real value, by ensuring CM fits your workflow instead of disrupting it. Why Partnering With Experts Matters Configuration management tools are only as effective as the processes behind them. Without expert guidance, teams may misuse tools or implement inconsistent workflows. Partnering with a software application development agency like Hats-Off Digital gives you access to proven methods and frameworks. Whether setting up GitOps, automating server configurations, or managing cloud environments, the right experts help tailor CM to your needs. This is particularly useful in software application development, where frequent iterations and user feedback demand fast, stable, and reproducible environments. If you are aiming for a system that gives you control without compromise,Hats-Off Digital will help you get there seamlessly. Conclusion  As modern businesses increasingly rely on robust and secure software environments, configuration management is not optional; it is essential. It reduces errors, enables consistency, and gives teams the confidence to deploy often without risking system stability. For any business looking to invest in the best software development services, configuration management should be part of the foundation. It creates an environment where innovation can thrive, not be disrupted by preventable mistakes. Supported by the best custom software developers, CM becomes a key part of building solutions that last. Looking to build consistency into every layer of your system?Let Hats-Off Digital guide your configuration journey.  

Customising Your E-Commerce Website: How and What to Do To Make It Unique To Your Brand

In the ever-growing world of e-commerce, standing out from the competition is crucial. One of the best ways to ensure your online store is memorable and unique is by customising your e-commerce website to reflect your brand's identity and values. Customisation goes beyond selecting a template and adding your logo; it involves creating an experience that resonates with your target audience and keeps them coming back. In this blog, we will explore how you can customise your e-commerce website to make it unique to your brand and provide actionable tips to help you get started. Understanding Your Brand Identity Before you begin customising your e-commerce website, it’s essential to have a clear understanding of your brand identity. Your brand identity encompasses everything from your logo and colour scheme to your tone of voice and overall aesthetic. Here are some steps to help you define your brand identity 1. Define Your Brand’s Mission and Values Your brand’s mission and values should be at the core of your e-commerce website. These elements will guide your design and content decisions, ensuring everything on your site aligns with your brand’s purpose. 2. Understand Your Target Audience Knowing who your target audience is will help you make informed decisions about your website’s design and functionality. Consider age, gender, location, interests, and shopping behaviours. 3. Create a Brand Style Guide A brand style guide is a document that outlines your brand’s visual and verbal identity. It includes details about your logo, colour palette, typography, imagery, and tone of voice. Having a style guide ensures consistency across all your marketing materials, including your e-commerce website. Customising Your E-Commerce Website Once you understand your brand identity, it’s time to start customising your e-commerce website. Here are some key areas to focus on: 1) Choose the Right Platform The first step in customising your e-commerce website is choosing the right platform. Numerous e-commerce platforms are available, each with its own set of features and customisation options. Popular options include Shopify, WordPress, Magneto, and Big Commerce. When selecting a platform, consider ease of use, scalability, and available customisation options. 2) Design a Unique Homepage Use High-Quality Images and Videos: Visual content is essential for capturing your audience’s attention. Use high-quality images and videos that reflect your brand’s personality and showcase your products. Highlight Your Unique Selling Proposition (USP): Communicate what separates your brand. This could be a unique product feature, exceptional customer service, or a compelling brand story. Incorporate Your Brand Colours and Typography: Consistency is vital in branding. Use your brand’s colours and typography throughout your homepage to create a cohesive look. 3) Customize Your Product Pages Write Detailed Product Descriptions: Include detailed descriptions highlighting your products' features and benefits. Use a tone of voice that matches your brand’s personality. Use High-Quality Images and Videos: Show your products from multiple angles and include videos demonstrating how they work or can be used. Add Customer Reviews and Ratings: Social proof is a powerful tool for increasing conversions. Include customer reviews and ratings on your product pages to build trust and credibility. 4) Enhance Your User Experience (UX) Optimize for Mobile: With more people shopping on their mobile devices, it’s crucial to have a mobile-friendly website. Ensure that your site is responsive and looks great on all screen sizes. Simplify Navigation: Organize your products into clear categories and use intuitive navigation menus to make it easy for customers to find what they want. Speed up Your Website: A slow-loading website can lead to high bounce rates and lost sales. To improve your site's loading speed, optimise your images, use a content delivery network (CDN), and minimise heavy scripts. 5) Personalize the Shopping Experience Use Personalized Recommendations: Use data from past purchases and browsing behaviour to recommend relevant products to each customer. Create Targeted Email Campaigns: Send personalised emails based on customers’ interests and shopping behaviours. This could include product recommendations, special offers, and abandoned cart reminders. Offer Personalized Discounts: Use customer data to offer personalised discounts and promotions. For example, you could offer a discount on a customer’s birthday or based on their purchase history. 6) Implement Strong Branding Elements Place Your Logo Prominently: Your logo should be displayed on your homepage and throughout your site. It should also be clickable and lead back to your homepage. Use Your Brand Colours Consistently: Use your brand’s colours throughout your site, including in your headers, buttons, and links. This helps create a cohesive and professional look. Choose the Right Typography: Select fonts that reflect your brand’s personality and are easily read. Use a consistent font hierarchy for headings, subheadings, and body text. 7) Create Engaging Content Start a Blog: A blog is a great way to share valuable information with your audience and establish your brand as an authority in your industry. Write blog posts that provide helpful tips, showcase your products, and tell your brand’s story. Create How-To Guides and Tutorials: How-to guides and tutorials can help customers understand how to use your products and see their value. Use Social Media Integration: Integrate your social media channels with your e-commerce website to encourage customers to follow you and share your content. 8) Focus on Customer Service Offer Multiple Contact Options: Customers can contact you via email, phone, live chat, and social media. Create an FAQ Section: An FAQ section can help customers find answers to common questions quickly and easily. Provide Clear Shipping and Return Policies: Outline your shipping and return policies clearly to set expectations and build trust with your customers. 9) Optimize for Search Engines (SEO) Use Relevant Keywords: Research and use relevant keywords in your product titles, descriptions, and Meta tags. Optimize Your Images: Use descriptive file names and alt tags for your images to improve their visibility in search engine results. Create High-Quality Content: Regularly publish high-quality, informative content relevant to your target audience. 10) Monitor and Analyse Your Performance Google Analytics: Use Google Analytics to track your website’s traffic, user behaviour, and conversion rates. Heat maps: Heat map tools, such as Hot Jar or Crazy Egg, can help you understand how users interact with your site and identify areas for improvement. A/B Testing: Conduct A/B tests to compare different versions of your website and determine which one performs better. Conclusion Customising your e-commerce website to reflect your brand’s identity and values is essential for standing out in a competitive market. You can create a unique and engaging online store that resonates with your target audience by understanding your brand identity, choosing the right platform, and focusing on critical areas such as design, user experience, personalisation, and content. Regularly monitoring and analysing your website’s performance will help you make data-driven decisions and continuously improve your site to meet your customers’ needs. With the right approach, you can create an e-commerce website that looks great, drives sales, and builds customer loyalty.

Why Is Google More Likely To Favour A Mobile-Optimized Website?

What is a mobile-optimized website? Do you really think that in this fast-paced era, where everybody wants to have it all in a snap, your audience will put in the effort to use a conventional desktop to browse your website? If you are still living with this assumption, maybe it's time to burst the bubble! The chances of a visitor browsing your website via their mobile or tablet screen are higher in comparison to large desktops or computers. This is what we mean by mobile-friendly websites! In technical terms, optimizing a website in an alignment or design which compliments the smaller smartphone or tablet screens is mobile-website optimization. In any business vertical, it is believed that the ?customer is the king?, and you never disappoint the king. So, if you are still adhering to the standard formats, you?re probably calling it off with your leads! Why is it important to have a mobile-optimized website? Google began favouring sites that are optimised for mobile devices on April 21, 2015. For your online exposure, it could be very important if even a small percentage of your target audience uses mobile devices. The more satisfying an experience you can give your mobile visitors, the more likely it is that they will become new customers. Your website needs to be responsive so that it can be used by visitors on any device, no matter where they are. You never know when or where your target audience will visit your site. If it pleases the search engine and the audience base, you need to render it! 3 reasons why mobile-friendly sites are Google?s favourite Reduced bounce rate: Bounce rate refers to your audience, which switches to some alternative website due to your website?s amplified buffer speed. Nobody has the time and energy to look at the throbber whirling around their screens. A mobile and tablet-optimized site reduces this buffer speed, thereby indicating to Google that your site is a responsive and credible one. Apart from pleasing the search engine, a reduced bounce rate also proliferates the browsing time of your website with the hopes of multiplying sales. Enhances Google?s experience: If we are to gauge the current times, Google is the top-most choice of diverse netizens. There are multiple other search engines ready to replace Google; however, in order to sustain rank 1, it needs to provide the users with a feel-good user experience. An optimized website for mobile devices enhances this user experience. Google favours websites that enhance their quality and overall usage. Additionally, if you fail to add to its experience, google also penalizes websites due to lack of mobile-friendliness. An add-on to SEO: If your SEO strategies fail to rank you high, despite the right implementation, maybe your website is not mobile-friendly. A website that has been optimised for mobile devices performs better in search engine results, bringing in more visitors. It also increases the number of local people that visit your website. Once you structure a mobile-friendly website, it adds to your SEO tactics which cannot go unnoticed by the search engines! Mobile web optimization; a credible ranking factor? As a website owner, mobile-friendliness and its linkage to Google and its ranking criteria would come with a question mark. We understand, but it is true! To help you understand better, let us rewind a bit. Remember the times when you had struggles navigating a website? These were the times that Google found itself blamed for low-quality search results. In order to take it off their hands, officially stated: ?As we noted earlier this year, today?s the day we begin globally rolling out our mobile-friendly update. We?re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.? What?s next? If you are flustered with how to go ahead, you should most likely work with an experienced website development company to plan any mobile updates and/or redesigns of your company website. In that case, feel free to connect with us; from scratch to win, we have it all covered for you!

Building Trust With Your UX Design

For people to buy your products or services, you will first need to build trust with them- that's easier said than done. How do you actually go around building trust with your audience? There are various ways a brand can build trust and make people feel safe on your platform, but one of the subtle and important ways is through UX design or user experience design. First, let's understand why brand trust is important. Imagine you are walking down a street, and you spot a clothing store. It has cloudy windows, fading signs, and a dirty entrance. You cannot even see what kind of clothes they are selling. How likely are you to go into the store, much less buy from such a poorly branded and maintained shop? The same goes for your website. To build brand trust, your website must be clean, well-maintained, and consistent. This can be achieved by incorporating a great UX design into your online brand-building strategy. There are seven key steps to improve your user experience. Let's go through them. Being Consistent Nothing makes a brand seem more suspicious than inconsistency. Consumers like experiences that are predictable and live up to their expectations. Everything must be consistent- from your social media platforms to content, color scheme, typography, and tone. When your design drastically changes when a user is navigating your website, it could make them feel lost and confused, even making them feel as if they have navigated to another website. A professional brand-building services agency like Hats-Off can help you keep a consistent look and feel on all your platforms. Building A Secure Site Feeling safe in a given environment goes a long way in trusting someone. The same goes for a website. If your website is secure, people will have no issues making online transactions on your website. As a website development agency, we understand the importance of creating secure websites. Get your website secured today with us for creating a great user experience. Being Transparent Are you using cookies to track user behavior on your website? Let them know! Customers nowadays are savvy and need to know everything about your product and policies before purchasing from you. Being transparent will help you build trust with your customers and go a long way to establishing brand loyalty. Functionality Is Key After your design comes the functionality of the website. Make sure you have a properly functioning website. It sounds simple, but many website owners neglect this. Performing an SEO audit on your website will help you find any errors. Check your website on all devices and screen sizes to ensure it is compatible with all of them. Run a security scan on your website and check for any broken links and 404 errors. 404 errors and broken links are some of the worst user experiences you can deliver. Recommendations And Testimonials Matter Leveraging your brand with customer testimonials and past well-known clients will help establish trust with your audience. Seeing a familiar logo or celebrity on a website helps create trust among the audience. This is the reason why many brands work with celebrities in their print and TV promotions. They are building brand awareness and trust among that celebs' fan following. Incorporate testimonials and a brand logo section in your UI design for a better user experience and to increase brand trust. Engage Them On Their Preferred Platform Connecting with your customers and getting them to engage with your content is one of the biggest markeirng do's of the digital world. Millennials want a brand that comes off as caring and dependable. Engaging with your customers on the platform they use the most can show that your company cares about its people and clients. Your UX design must be engaging on every level. This means having a chatbox to quickly solve customer queries or interact with them on social media platforms. Hats-Off can help you with a social media marketing strategy to allow a better user experience. Content Is Still King Good content goes a long way. A typo in your marketing ad copy or blog will turn off any reader and make them lose trust in your brand. After all, who would want to hire a company that cannot work on itself properly? Get a content writing service to create content that keeps users engaged, whether it is a blog, website content, or marketing ads. A beautiful and UX-optimized website makes no sense if you put low-quality content. Putting well-researched articles on interesting topics will help drive traffic to your website. Make sure your blog section is a design masterpiece that covers all the UX fundamentals, from information architecture, color, and typography to speed optimization. Whether you are a well-established company or a fresh start-up, brand building can help you give a better user experience. Being consistent, transparent, engaging, and functional with your content and having a UX-optimized website will help you build trust.

Ward Off Attacks With WordPress Security Scan

Imagine building a stunning mansion only to discover that a faulty brick was used in the construction. Even if it was one bad-quality brick, it would affect the value and lifespan of your entire mansion. It is the same with WordPress websites; one bad code can put your entire website at risk. This is why scanning your WordPress website regularly is important to check for any faulty codes or viruses. If you have an online presence, you need to prioritize security. And if you use WordPress as your CMS, security must be your top priority. This does not mean WordPress is not secure. But since WordPress is an open-source platform, it suffers from various critical vulnerabilities. Also, people keep following outdated practices to secure their websites or do not pay much attention to site security when building them; this makes for an insecure WordPress website. Let's discuss the reasons why you need to perform a WordPress Security Scan. It protects your information and reputation. If attackers get personal information from you about your visitors or your business, there is no saying what they can do with it. Security breaches can lead to data leaks, ransomware, identity thefts, servers crashing; the list goes on. These things can cost you your business and waste time, money, and effort. So to avoid the worst case scenario, you have to ensure to get a WordPress website development services to secure your website. Your visitors expect your website to be secure. Any visitor who clicks on your link trusts it to be secure. If you cannot keep your visitors' and customers' information secure, your customers will lose trust in your business. And nobody wants that, right? Building trust with your customers is key to a successful business; if you cannot provide that, there will be no business. Google likes secure websites. After your customers, Google is the second entity you need to impress. Keeping your website secure is a cornerstone of maintaining a high-ranking wesbite. A safe website is a searchable website. Google prioritizes user experience, and if your website is not secure, it will refrain from showing it on top results. Now that you know why it is important to take some time to perform a security scan on your WordPress website. Obviously, we understand that business owners do not have the luxury of time to go through their entire websites looking for that faulty code, which is why we are here. Hats-Off WordPress services?help you keep your website secure. Here's how we do that. By investing in Secure WordPress Hosting. Hats-Off hosts its websites on secure hosting servers. We take website security very seriously and handle a lot of such issues for our clients. When choosing your website server, make sure to invest in a trustworthy one. With our WordPress services, you can rest assured that your website information is in safe hands. We will take steps to protect your information and promptly recover if any attack occurs. By securing login processes. The most obvious and fundamental way to keep your website secure is to keep your accounts safe from malicious login attempts. The basic steps you can take are using strong passwords, enabling two-factor authentication, don't keep your account name as 'admin,' adding a captcha, and enabling auto log out. Hats-Off adds an extra layer of security to the website we build by enabling two-factor authentication and a captcha on all the websites we create through WordPress website development services. By keeping all our websites updated as per the latest version of PHP. Upgrading to the latest PHP version will keep your website secure. PHP is the backbone of your WordPress website, and any WordPress services will confirm this. Always using the latest version of plugins and themes. These are updated for a reason, mostly for security enhancements and bug fixes. Unfornatualy, many businesses run outdated versions of plugins and themes on their website without knowing the risks it poses. When creating a website, Hats-Off ensures only to install plugins that are well-established and legitimate. By conducting regular WordPress website scans. We run routine check-ups for our websites and other websites that avail of our WordPress website maintenance services. This will help detect any malware early on in your website, keeping it safe. Keeping your website is of utmost importance. Cybercriminals are constantly evolving and creating new ways to attack a company's online presence, and security engineers are developing new methods to counter them. This is a constant cycle. So, to ensure that your website stays safe from any attacks, you will need to invest in good WordPress development services.

Metaverse: Shaping The Future Of Web Development

The internet has evolved so rapidly that the good old days of wired landlines, dial-ups, and Internet Explorer feel like a distant memory. It is hard to believe that was the online world just a couple of decades ago. The internet will not stop here, though- it will evolve further into the 'Metaverse.' As someone who uses the internet daily, you must have noticed this term thrown around a lot, especially in website development. It is making businesses and developers curious to know exactly what this Metaverse is and what trends it will bring into web development. When one thinks of the Metaverse, the imagery of a virtual world, neon lights, and some extraterrestrial-like scenes come into mind. However, the Metaverse is a much simpler concept than that, albeit it is complex to understand. But worry not; we will break it down and simplify it for you. This piece will cover what the Metaverse is and what technologies it will bring into web development. Metaverse is not a new concept. It is a slow building project, much like web 2.0. Many believe it to be disruptive, but on the contrary, it is an evolutionary process that will slowly impact the web development industry. In fact, the effects of the Metaverse have already started. Metaverse is the next step in online communication. It will put online users into a computer-generated environment where they can interact with each other's avatars and virtual reality characters. Technology will change the way we interact. For example, students can learn in virtual classrooms without attending an actual school. So, the Metaverse will essentially aim to replicate the exact world we live in. One can create online avatars of themselves and interact with the avatars of others, attend virtual concerts, shop in virtual stores and more. Artificial intelligence and virtual reality are the most prominent futuristic technologies that will shape the future of web development. Let's take a look at what these trends mean. Artificial Intelligence: In the coming years, the role of artificial intelligence will widen. We have been using AI technology daily, like Alexa, Siri, Grammarly, etc. Therefore, artificial intelligence will help build powerful tools in web development, assisting users to interact with different software. Virtual Reality: Over the past few years, VR games have positively impacted the gaming scene. Web developers have fully used virtual reality to bring to their users a stimulating environment. This will soon be brought into websites. The website requires virtual reality can permit the users to enjoy the 3D world in real-time and also allow them to engage with it. The Metaverse is going to change how we interact online. Until now, there was a clear distinction between digital and real-world technologies. The Metaverse aims to blur these lines. Users can interact with virtual objects on different sites. Although a fully-fledged Metaverse has not been created, some technologies like VR and AI have already begun creeping into our lives. They will undoubtedly be the next big thing that will take us a step closer to the Metaverse. Website development services in India have already started incorporating AI technology into their development. Traditional websites will certainly survive alongside the Metaverse; therefore, it is still important to concentrate on your current website, improve its user experience, and stay current on web design trends. The transition from traditional online interaction to the Metaverse will surely impact every business, particularly retail and eCommerce. Businesses in these markets can get considerably closer to their customers. The possibilities are endless, and web developers will soon embark on a journey to implement this in the future. Of course, the shift to a virtual world will be riddled with obstacles and hurdles, but as technology advances, things will become easier. One thing is for sure: we are in for some interesting times in web development!

MedEngage Opens Gates Of Knowledge For Aspiring Doctors: One Program At A Time

The outbreak of COVID-19 and the consequent lockdown resulted in tough times that we got through by finding comfort in dark humour and self-deprecating jokes. One modus of expressing these was through the well-beloved memes. The lockdown saw a boost in memes ridiculing everything related to the lockdown: from work-from-home to online exams. If you are a memeophile like us, you probably remember this meme from the pandemic, when all exams were taken online including exams for professional courses like doctors and engineers. Although the meme is hilarious in its own right, it also highlights the bitter reality of today?s healthcare system. Due to the complex application process and the fact that medical fees cost an arm and a leg, there are many potential students who are discouraged from going into the medical field. Sometimes, the students who do end up becoming doctors lack interest and talent in the field. At times, there are medical students who take to cheating to pass the exam. To solve this issue, the Metropolis Foundation established MedEngage, a Medical Talent Outreach Program- one of its first kinds of programs in India. The initiative aims to nurture upcoming talent in the medical field across India while simultaneously making it possible to reinforce the current medical knowledge. Offering five exclusive programs, the MedEnagage team is driven to develop medical talent in India by giving talented students exclusive access to advanced laboratories, industry knowledge and the necessary financial support. The medical students will get help and support in each stage of their career path, starting from graduation to support for research. MedEngage?s programs range as follows: Scholarship Program The unique program aims to recognize and acknowledge students having outstanding academic and extra-curricular achievements in a year. The program will nurture and up skill the upcoming medical force of this country by providing them with scholarships. Observership Program Students across India can have access to exclusive Observership Programs and have access to a world-class laboratory system and access to a panel of doctors. Laboratory Tour The main aim of the laboratory tour is to give participants exposure to a high-end world-class laboratory environment which serves experimental learning. Building Knowledge Community MedTalk is an interactive session led by experienced doctors to help young attendees to learn directly from professionals and expand their horizons. Academic Research Support Many students who want to pursue academic research lack the proper guidance and resources to sustain their projects. MedEngage solves this issue by providing support for research in the field of medicine. With the above programs, MedEngage aims to extend its knowledge to nourish and nurture the upcoming doctors and healthcare professionals while also contributing to the existing medical knowledge. Hats-Off is proud of its creation of the MedEnagage platform. With its several beneficial scholarships and programs, we are sure the platform will help many aspiring doctors across our nation to easily apply for their desired programs. We are happy to be a part of this project that will help future generations easily access the knowledge they want from any part of the country.

Lets Not Be; Too Shy To Ask

Its 2022 and yet we are Too Shy to Ask. We are Too Shy to Ask about the reproductive constitution of our bodies. We are Too Shy to Ask about sexual aspect of the human?s life. We are Too Shy to embrace our sexualities, its needs, its affects, the care to be taken and the comfort that we should have with our bodies. There is nothing wrong in having questions and breeding our curious minds. Our brain needs information which will not scar us or give us disturbing thoughts but rather would let us know about the facts and science behind our sexual orientation. Sex talk is not just intimidate or personal but it also needs to be done within the comfort of a person?s boundaries. We as a society have always been judgemental about the need of sex and its education. Sex education should be considered as essential as any other subject or topic of study in schools and colleges. Unfortunately we not only, not teach about it but also we know very little about it. The reason behind this could just be lack of knowledge or maybe the awkwardness that comes with the topic or maybe it could just mean that our entire human species has always been a virgin when it comes to addressing intimate issue. As the times have now changed we are seeking a solution. One solution that would happily cater to all our questions and queries. Today we are happy to announce and introduce you to a platform where all of the above is taken care of. Metropolis foundation has come up with a platform named Too Shy to Ask (TSTA), keeping in mind the topics related to teen health. Right from sex to nutrition, from physical health to mental health, relationships, etc. they have covered it all. Their intention is to break the myths and taboos related to sex, sexual orientation and related topics. Parents corner, private chat rooms, one on one discussions, help regarding sexual assault, unhealthy relationships and mental health issues are few of the issues that they have touched in the most secure and mindful way possible. The web application is easily accessible on your PCs or mobile phones to address to your problems at any given time and anywhere possible. We are not only proud but also relieved to have a secure umbrella over us during the stormy phases of sex education. We welcome you to help yourselves with the services provided by the Metropolis Foundation through their thoughtful web application TOO SHY TO ASK. Let?s not be afraid to address issues and queries which shape the mind of the upcoming generations. So folks! Today we ask you to let your guard down and take a step ahead towards the enlightened path of sex education.

WordPress Pages Or Posts: Which One To Use?

Since its launch in May 2002, WordPress has emerged as one of the most used CMS platforms globally. The platform powers over 37% of the top 1 million websites. Given the low cost of developing a WordPress site, ease of installation, and the platform's flexibility, WordPress is used for various websites, from personal blogs to enterprise websites. We have developed multiple websites on the CMS platform and can vouch for its ease of use. As WordPress website development services experts, one of the most asked questions we receive from clients is the difference between WordPress pages and posts, when to choose a post, and when to use a page. While the two may look similar, there are several differences between them that one needs to know. It can get tricky for a layperson to maintain and create posts and pages on their site; this is where WordPress development services come into place. We have created this blog to explain the difference between the two and help you understand when you can use each. What is a WordPress Page? WordPress Pages must be strictly informational or functional, and they should not have blog-style content that invites comments from readers. For example, you don?t want users to be able to comment on your About Us page as this is not a discussion page or a forum. Pages can be nested to create a directory-type structure by making one page the ?parent? of another. When you hire WordPress website development services, they will create a sitemap for your site, which will be a directory of all the pages on your site. For example, we have a ?Development? page that serves as a parent page for the ?child? pages of different development services categories like PHP development, Website Designing & Development, ERP Solution, etc. Organizing subpages like this allows for easy navigation and provides a precise categorization of topics for website users. What is a WordPress Post? WordPress Posts will make up the majority of your website?s content, and this is because they are meant to be social, engaging pieces of regularly updated content. This also means that your posts will rise and fall in popularity because their relevance is more about what is currently trending in your niche. When you enable comments for your posts, your users can add commentary and agree or disagree with the post. Although posts cannot be categorized hierarchically like Pages, they can be organized with the help of categories and tags. The WordPress CMS structure will naturally allow for this type of organization. So, when someone clicks on a specific category, they will see posts that fall under that category. Technical Differences Between a Post and a Page Now that you know what WordPress Posts and Pages are, let?s take a closer look at how they differ. WordPress Pages contain content that is considered ?evergreen?. So basically, it will have static and timeless content. This does not mean you cannot change the content for your website ever. Pages contain your website's core and informational content that will remain the same for a long time. This includes your Home Page, About Us, Contact Page, or Product/Service Pages. WordPress Posts, on the other hand, were initially meant to hold blog entries and are displayed in reverse chronological order. Therefore, posts can be used to publish articles, the latest news, and other regularly updated/added content. The blog post you are reading right now is an example of a post. Since both pages and posts are customized using a similar editor to add text, images and other media, they might seem identical to a layperson. However, there are a few key differences between a WordPress page and a post. 1. Timeliness One of the main differences between a post and a page in WordPress is that posts are timely while pages are timeless. If you scroll to the top of this page, you will see a publication date. However, if you check out our Home Page, you will not find any such details. This is because content on a post is time-sensitive and can change greatly with time. This does not mean that the content on a page is meant to be static and set in stone; you just should not have to update your pages that often. 2. Ownership Apart from the date, each post also displays an author, categories, and tags. Depending on the page's theme, this information can either be at the top or bottom of your page. Since posts are meant for conversational writing or personal opinions, having a name on the post will help readers feel more connected with the writer. On the other hand, pages are universal, and they do not have the author?s name, as it should not matter who published them. Their main purpose is to provide information about the product or service. So, pages are meant to reflect your website as an entity rather than belonging to an individual. 3. Organization As mentioned above, posts can be organized with tags and categories. Categories help group similar content, such as ?SEO? or ?Digital Marketing?, on our blog. Adding categories and tags to your posts will help keep your content organized and make it easier for readers to find blogs on a specific topic they are interested in. On the other hand, pages do not require categories and tags. Instead, they are organized hierarchically. For example, we have a parent page for PHP services and child pages like WordPress Services and CodeIgniter Services under these. 4. Social Engagement Posts make for a perfect platform when it comes to interacting with your users. Posts come with a comments section, although this can be disabled. It also has many social media buttons so readers can instantly share your content. Page cannot be shared or commented on. You wouldn?t want people leaving comments on your About Us or Our Services Page. However, if you want WordPress services can help you enable comments on your pages though we would not recommend this. Which one should I use- Posts or Pages? It can be challenging for users who are just starting out to make a difference between pages and posts. No need to worry; we are here to shed some light on how you can optimally organize your content as best as possible. If you have a business site, it is quite likely that you will not be using much of posts, especially if you are not going to create a blog. However, as WordPress development services, we recommend you create posts to build a fan base or establish yourself as an authority in your niche. One of the first things you will need to learn when building a WordPress site is the difference between a page and a post. While they might be the same at first glance, these two features are not interchangeable in any way and must be used for different types of content. To sum it all up: Pages are to be used for timeless and informational content that does not change often. Example: About Us and Contact Us pages. Posts can be created whenever and are meant for sharing regular content. While WordPress is known to be a beginner-friendly platform, it can get complicated for an ordinary person to create a website on the page. This is where WordPress development services in India like Hats-Off come in. Apart from creating a WordPress website for you, we also maintain your website by adding regular posts to it. Well-written and well-designed pages and posts will help in boosting your sales and increase traffic to your website. Do you have any more questions on WordPress pages or posts? Let us know in the comments below.

The Principles Of A Successful Dark UI Design

Every brand and business use colors deliberately in their product designs, packaging, ads, and websites. Digital products with dark UIs are associated with elegance, power, and mystery and are a growing trend. But despite the several benefits, many challenges come with designing dark UIs and will not meet your expectations if implemented poorly. So before going ?dark,? there are some things that you need to keep in mind to create an effective design apart from hiring good UI/UX design services in Pune. What is Dark UI? In color psychology, different colors represent different things for different people. Humans react to colors based on a complex series of interactions between our preferences, family upbringing, and cultural background. In most cultures, red stands for love, fertility, and strength. Green is associated with growth and freshness because of nature. Blue is seen as calming and peaceful as it is related to the sky and sea. Color is emotional. Dark-themed UIs can be elegant, sophisticated, and dramatic. It is also said that dark mode can reduce eye strain, but there is no evidence of this being true. Still, more often than not, dark UIs are an aesthetic choice. Plus, they are a much-needed shift from the usual bright themes. Dark UI vs. Light UI It is important to remember that not all interfaces are suitable for a dark theme. Designers have to look at the brand fit, cultural suitability, and color psychology before creating a dark UI theme for any business. B2B and SaaS application dark UIs are pretty tricky to design. The standard web UI components like data tables, widgets, forms, and dropdowns can look too odd on a dark UI design if it is not implemented correctly. UI Designers who have not worked with dark UI design before might find themselves in rough waters. However, an experienced UI/UX design and development agency in Pune with a solid portfolio in designing dark-themed websites can easily navigate through the pitfalls and challenges that a dark UI design present. So, without further ado, here are some of the best practices that Hats-Off?s UI designers follow to build an aesthetic and appealing dark mode UI. Avoid using pure black: A dark theme is not a black theme. It is best described as a ?low-light? theme. One of the main concerns of many designers is to have enough contrast so that the visual elements have a distinct separation and the text is visible. So many novice designers make the mistake of using a black background with white elements and text to achieve a strong contrast. However, it is best to steer clear of true black backgrounds. Even if you use a pure black background, avoid using white on pure black colors. Pure white makes our eyes need to absorb more light. When this happens, fonts can blend with the background and make the text appear blurred. Reduce color saturation: Avoid using saturated colors on dark themes. Saturated colors can look good on light surfaces but make the text harder to read on dark surfaces. Instead, try using low saturation or slightly muted versions of primary colors for optimal performance. As a provider of UI/UX development services in Pune, we help you develop a color scheme that not just goes with the overall theme of your brand but also helps you create a good contrast. Leverage negative space: Being an experienced UI/UX design and development agency in Pune, we have seen many brands make the mistake of stuffing their website with content. One of the most fundamental elements of a successful dark UI design is the smart use of negative space. Dark UIs can make the products appear heavy and overbearing if designed poorly. Minimalist design is the most you can do to make an easily scannable dark UI design. Communicate depth: Create a content hierarchy in your website design. Use a scale of lighter colors to show the elevation. Avoid using shadows in dark mode. Instead, use borders to emit depth levels for the UI elements. Design light mode first: While shifting your design from light to dark mode, consider keeping all the visual cues in the same place. Don?t ignore or remove your branding colors just for the sake of a dark theme. Instead, use a color pallet that focuses on inverting the existing colors without losing UI efficiency. Test your design in both light and dark modes: Check how your UI design appears in both the modes and adjust your designs as needed. You can also test your website after sundown with incandescent lighting. Dark UI design can be stunning and effective at capturing your audience?s attention when done well. But when done poorly, they can be challenging to engage with. Dark UI themes are suitable for some digital products but an absolute failure for others. For courageous businesses ready to cross over to the ?dark side,? Hats-Off is here to help answer your queries. Get in touch with our experts to discuss how we can help elevate your brand?s website through a unique and stunning design.

13 Fascinating Facts You Need To Know About WordPress

Everyone loves WordPress; it is one of the most popular blogging and content management system in the world. The CMS covers around 43.3% of all the websites on the Internet. In other words, WordPress powers over one-third of the web! Impressed? Even though this is an astounding fact about WordPress, there are many more that will make a surprising return on your mind. Here is a list of more interesting facts that you might not know about this powerful platform. WordPress Is the MOST Popular CMS In the World Of the top 10 million websites online, more than 500 sites built every day are powered by WordPress. Apart from that, the platform powers 14.7% of the world?s top sites. If you still doubt the popularity of WordPress, know that ?WordPress? is searched 37 million times a month by people all over the world. WordPress Sites Are Easy to Manage Although you might need the help of WordPress services for the initial development, WordPress sites are easy to manage. Despite being the most powerful platform, WordPress is relatively easy to use for beginners. It comes with a simple dashboard and is easy for absolute beginners to maintain their websites with minimum technical glitches. WordPress is not owned by any company To protect the freedoms offered by an open-source platform, WordPress co-founder Matt Mullenberg created the WordPress Foundation. This non-profit organization owns the ?WordPress? trademark and protects the freedom provided by the software?s open-source license. WordPress Is More Visited Than Twitter WordPress has 163 million unique visitors per month, WordPress is more visited than Twitter, which gets around 156 million unique visitors per month. WordPress Is Available in More Than 60 Languages Even though the default language on WordPress is English, you can choose between 65 languages and more than 160 translations. The total number of available locales is 196. You can find tons of tools for translating your WordPress website. Custom WordPress development services like Hats-Off can help you discover plugins that can help you translate your WordPress site from English to your local language. WordPress Has Just 1930 Employees As of March 2022, the company had just 1930 employees. These employees are dispersed throughout the world and are able to complete their work by working remotely. WordPress Sites Are Safe and Secure WordPress is developed with security in mind. This makes it a very safe and secure platform to run a website. However, there is still more you can do to make your website even more secure from malware, hackers and other risks. Our WordPress development services in India can protect your website from common threats such as brute force attacks and malware. There Are 70 million New Posts Each Month You can find 70 million new pieces of content and 77 million new comments every month on WordPress websites. This accounts for over 2 million new posts daily or 97,222 posts hourly. WordPress Is Older Than Twitter and Facebook This is one of the least known facts on this list. The very first version of WordPress was released on May 27 2003. This makes WordPress much older than Facebook and Twitter. WordPress Is Completely Customizable Every business wants to stand apart from its competitors in this digital era. WordPress is thus the go-to platform for a lot of enterprises for creating their projects. There are thousands of free website templates for every kind of website. And as if this wasn?t enough, you can also hire our custom WordPress development services to create a unique website for you. WordPress Takes Care Of 80 To 90% Of Google?s Crawling Issues Matt Cutts, the former head of Google?s webspam teams said that sites that are built on WordPress CMS can rank higher in search results because it takes care of almost 90% of Google?s crawling issues. WordPress Plugins Have Been Downloaded More Than 1.5 billion Times WordPress?s plugin directory currently lists over 54,000 plugins with over 1.5 billion total downloads. This shows how customizable and flexible the platform is. If you ever need any new functionality on your website, remember that WordPress will always come to your rescue with a plugin. And if you do not find one that suits your needs, contact us for WordPress development services to help you design a custom plugin for your website. WordPress Has More Than 1.1 million New Domains Every 6 Months Due to its incredible popularity and extreme flexibility, the software has more than 1.1 million new domains created every 6 months. Our WordPress website development services will help you create an online presence without too much hassle. In addition to this, WordPress helps develop 50,000 new websites every day! And that is our list of 13 facts about WordPress. We hope it helped you find a new appreciation for this influential content management system and convinced you to use WordPress for your website. WordPress is a one-of-a-kind platform that has helped millions of blog and website owners achieve their goals. Want a WordPress website but don?t know where to start? Get in touch with us today for a consultation.

Struggling To Generate Sales? Maybe It?s Time For A Website Redesign

We all have something that we are immensely attached to; items that have long passed their best days but we insist on using them as they are technically still functioning. For many of us in the marketing industry, our websites are like those items. Even if our websites are out-of-date or could be functioning better with an update, we still are reluctant to let go of them. We don?t want to invest in a new website- but we fail to see that in the long run, it can greatly harm our sales. As digital marketers, we see it all the time: great businesses cannot reach their potential because of an outdated website. Your website functions as a window into your business, allowing customers to see who you are and what you do. It has the power to make or break your brand. A website redesign is no small task, but it will pay for its investment in the long run. Many of your prospects' first impressions will come from what they see on your website. Typically, websites need an update every 4 to 5 years, but regardless of the age of your website, there are some tell-tale signs that it is time for a revamp. Hats-Off suggests a website redesign for the following reasons: Your Website Is Not Mobile-Friendly Your website not being mobile responsive is a HUGE issue as you are alienating over half of your audience. Think about how you usually browse the internet. In today?s age, many people access the web via the phone at least half of the time. And how annoying it is when a website cannot be viewed properly on your phone? When this happens 99% of us don?t stick around for longer to try to make it work. Nor do we bother to check out the website on our desktops. The same goes for your clients and prospects. Fortunately, a website redesign can help you in fixing this problem. Leads And Sales Are Dropping If your website is not bringing in leads like it used to, that is a signal you need to renovate your site. The entire purpose of having a business website is to attract customers who make a purchase. A consistent decline in sales is a red flag for larger issues. As a website design agency, we suggest creating a new website / revamping your website when your leads or sales are going down. Your Current Web Design Is Outdated You need to keep in mind that people judge the aesthetics of a website within a few seconds of navigating to it. Trends change over time in every industry. Yours is not different. Check out your competitors? websites, if your site looks outdated in comparison, then you need to keep up by taking advantage of the latest trends and implementing them in your website design. Poor User Experience Your customers come with certain expectations on your site. Users want to find what they are looking for with minimal effort and clicks. User experience deals with the emotional experience a visitor has when they navigate through your website. A site that is tough to navigate, has a slow load time or is unnecessarily complex can quickly disinterest your visitors. Your Website?s Purpose Has Been Revised A website is meant to showcase your products and services while communicating your brand message. If the original goal, business model or offerings that your site was focused on have evolved it is time for a website redesign to help you properly represent who you are now. Your Branding Is Outdated Similar to your marketing goals, your company?s branding also needs to be consistent with your website. If you have gone a rebrand, you will want to update your site to reflect these changes. If your website design is inconsistent, customers can become confused. Aligning all branding ensures that people can recognize your brand?s messages and symbols when they see them. You Have Outdated Third-Party Tools on Your Site Technology is ever-changing and it is vital to ensure that your tech is up to date. Most websites today feature third-party tools that help in adding extra functionality to the sites. While these tools can add value to your site, over time they get outdated and can leave your site open to security concerns & dangerous hacks. Conclusion A well-thought-out business website design is one of the most effective marketing tools you can have. Make the most of it by keeping it updated and easy to use. As mentioned earlier, the digital landscape moves in the blink of an eye. If you don?t stay up-to-date with the latest trends, you will surely be left behind. Hats-Off offers Website Design Services in India. As a website design agency, we would love to show you how a website redesign can increase your leads and help you accomplish your business goals. If you can relate to a few of these points, it might be time to get your website redesigned. What do you think are some other reasons you need to redesign your website? Let us know in the comments below!

Boost Your Brand?s Presence With A Custom Website

In today?s digital world, having a website is crucial for any business. 88% of consumers research product information online before the make an online or in-store purchase. This behavior trend emphasizes the importance of a website for businesses today. If you do not have a website for your business, then you are losing out on many businesses opportunities. A website can help accomplish many different internet marketing strategies for growing your business. Having a website with a professional website design will help your company/ business become more successful in the modern marketplace. A website serves as the backbone of your online presence. For every type of communication, piece of content, and any advertisement that you put online, the user will be guided back to your website. Your website will give users a clear idea of what your brand is about and what products and services you offer. Having a website with a good web design is vital for your company/business for the following reasons: Serves as a base for Social Media: When you use third-party social media sites to reach and engage with consumers, you will have a place to send them to if they want to learn more about your business and its services. Thus your website serves as a ?home base? where you can send your potential clients when they want to make a purchase or learn more about your services. Houses all your content: A website is also important in content marketing. Your content needs a place to live and your website is the perfect place to house all the great content your business creates. Whether it is blog posts or product descriptions, prospective consumers can find all the information related to your services on your website. Linked to your PPC ads: Your pay-per-click (PPC) ads need a place to lead visitors to. PPC is a great way of reaching out to more consumers who are interested in your products. However, you need to have a website where you can lead all these potential consumers to when they click on your ad: whether it is a tailored landing page or a specific product page. Helps your business in getting found: When users search products, services, or brands related to your business on a search engine, the search engine delivers a list of web pages relevant to these topics. If you want to bring some of this online traffic to your business, you need a website to drive that traffic back to. Greatly improves your sales: By having an online presence through your website, you can reach out to more customers. The more people you reach online, the more opportunities you will get to make a sale. However, it is important to keep in mind that just developing a website won?t bring paying customers. You need to perform a search engine optimization of your website to improve your chances of bringing in qualified leads. Round-the-clock accessibility: With a website, you can sell your products around the clock. You also will not have to actively engage with the leads on a daily basis as they can get all the information they need regarding any product on your site. It will also help increase your sales exponentially. Builds Credibility and Trust: In today?s digital marketplace, businesses without a website are viewed as less credible. A website will allow people to see what your brand is all about. So in addition to showcasing your products and services, you can also tell clients about your company, its mission, and values which is the first step in building a long-lasting customer relationship. It helps in Establishing Authority: When it comes to finding a reputable and trustworthy business to purchase from, customers want to know where a brand stands in the industry. The content you create and publish on your site will let them know that you are indeed an expert in your niche. It will also help you stand apart from your competition. So now that we have covered why you need a website for your business, the next thing to focus on is ensuring that visitors stay on your website. Your website is often your customer?s first impression of your brand. This is why it is crucial to have a professional website. If your website is unattractive or hard to navigate, then you might be turning your customers away. Thus, it makes sense that you put your best foot forward and communicate what you are all about through a professional and user-friendly website design. ?Some of the various marketing components that a good web design can help with are: Great User Experience (UX): If your website makes use of flashy videos and large images that slow- down loading time, visitors will get frustrated and leave. Similarly, if they cannot find what they are looking for quickly, you need to improve your website navigation. A user-friendly experience is important to attract visitors and get them to keep coming back. Consistent Branding: As we all know, the first impression must be the best impression. It is vital to pay attention to the look and feel of your website. It should be consistent will the other marketing materials including whitepapers, product sheets, etc. By hiring brand building services, you can ensure that your branding communicates the right message about your business. Search Engine Optimization: Your website should have high-quality content that isn?t copied. Having duplicate content on your pages can kill your search engine rankings. Thus make sure to have fresh, updated content through your blog that will help drive traffic to your website and improve your ranking. In addition to this, you can also upload your page content after a certain period to boost your SEO rankings. If your rankings remain low for a long period, a Search Engine Optimization agency like Hats-Off can help you in creating optimized content for your website that will boost your website ranking. Advertising: A great landing page is important when you run any pay-per-click ads for your business that leads visitors to your website. Also, the click from the ad to the landing page must be seamless and direct visitors to take the desired action. Hats-Off provides Website Design Services in India using multiple variables including layout, graphics, content, search engine optimization, and conversion rate optimization to design your website. As the backbone of your online presence, Hats-Off is aware of the importance a website plays in your digital presence and the need to have a website that is prominent and attracts clients. We have worked with multiple clients to create wonderful and seamless websites for their businesses. A solid, well-executed web design will serve as the heart of your marketing efforts and has the power to achieve your business goals. Thus, your website design should take into consideration the entire user experience from start to finish. An effective web design will tie together various components of your digital marketing strategy and hook them into coming back time and time again. If you don?t have the resources for an in-house website building and designing team, you may need to get help from professional Website Development?Services like us.

CodeIgniter: The Future Of Web Application Development

In today?s digital world, one single approach has become absolutely vital for any business?s growth: having a strong online presence. Many companies are looking to develop a website that is both appealing and user-friendly as it helps in increasing consumer engagement while leaving a lasting impression on the minds of the customers. For achieving this, one must select the best platform to develop a webiste, which can be a challenging task. One of the best languages that has many influential frameworks is PHP. It is an open-source scripting language that is preferred by most developers due to its simplicity. It offers amazing development through many of the latest frameworks like Laravel, CodeIgniter, CakePHP, Symfony, and Zend. CodeIgniter is a PHP-based framework that is high in demand in the market and has become a preferred choice for many developers. It is a rapid and straightforward framework that offers easy and strong website and application creation that makes it a favored choice for many web development agencies. As per the present market analysis, CodeIgniter has taken the topmost position in the PHP framework chart. Most of the Codeigniter development services are using the framework for effective and efficient web application development because: It has Extensive Documentation One of the reasons to choose Codeigniter framework development for your website is for its highly detailed documentation available in the public domain. It provides a lengthy code with perfect and simple documentation. Developers usually take help from these documentations rather than going through references and tutorials. This kind of comprehensive guideline is only available in the CodeIgniter framework. It is based on MVC architecture The Codeigniter MVC or Model-View-Controller framework provides a rapid pace to the development process. With this architecture, the framework is structured into three sections that help in easy personalization. The three sections focus on separate things but are dependent on each other: M for Model, this is responsible for data maintenance and helps in forming the base layer. V for View, here the data is forwarded to the user. C for Controller, it helps in keeping the above levels linked to the same page and to each other. The MVC architecture helps the developer to generate modular PHP code easily. Effective with less coding One of the reasons why the CodeIgniter framework is so popular among web developers is its coding efficiency. As the best CodeIgniter Development Company in Pune, we prefer using CodeIgniter due to the simplicity of the framework. It requires a few lines of code, even for hard functionalities. It also has the option to integrate various third-party plugins while writing the code. It has made the development of applications easier than compared to any other language. Latest security tools Security is the first thing to look at when you are building an online platform. When there are flaws and bugs in your website, it affects the website performance greatly. CodeIgniter has many inbuilt security tools and functionalities that can store your data without any causality. It helps your website remain clear from harmful viruses like CSRF and XSS.? With such great features, CodeIgniter developers find it easy to continue with the website development process. Validations of Form Form validation feature plays a vital role in web application development. It enables the developers to collect and file data in a proper format, thus making their work very easy. Using the CodeIgniter framework makes custom validation simpler and it also has several figures of ingrained form validations. Easy Error Handling Developers can easily access error reports in the developing phase using CodeIgniter framework development solutions for web applications. Error handling is transparent, easy to access and safe during the development process. Moreover, the feature of the framework also allows to save the debugging messages as text files. Thus, failure reports for your website will be kept to a minimum. Simple to use One of the important reasons why many developers go with CodeIgniter is because of its simplicity. It has a linear arrangement of data and can be easily set up. The streaming of PHP code through this network is a lot easier with CodeIgniter than any other frameworks. ?This allows developers to build highly flexible applications that also have a huge space for scalability. Testing facilities Testing is a process that gets a lot of attention in the web application development process. This is because even a simple syntax error in code can discard functionality of the website. Code testing helps developers in measuring the performance level of the framework. Even single-line codes can be checked to see if they are working or not. Using CodeIgniter, one can perform testing via single steps. Thus, CodeIgniter helps developer in creating a website that has less bugs and great functionality for your business. Better Search Engine Optimization With the rise for competition to rank higher on search engines, web development has become one of the crucial ways to increase your SEO. The Codeigniter framework has many libraries of code that can help the SEO process of your website. Since it is also highly customizable, it can also be used with SEO plugins during the development process. All the amazing features listed above prove that the future of web development rides on CodeIgniter.? It is free and customizable, helps in generating clean URLs that are SEO-friendly. Many businesses across the globe can easily benefit from this PHP framework to develop their web applications. HatsOff is a CodeIgniter development company in India. In our 10+ years of experience, we have explored many directions and every aspect of web and mobile application development, especially Custom Web application development. By hiring us to develop a website or application for your business, you will get the benefit of having an expert team and support for your project. Our team is well adept in the latest PHP frameworks and have so far successfully delivered many projects.

Key Skills You Should Look For In A PHP Developer

PHP is a server-side programming language that is used by over 78.9% of all websites, including Meta (Facebook), Zoom, and Wikipedia. Even though it is constantly overshadowed by Python and other fast-growing languages, the demand for PHP developers still remains strong due to the script?s durability. Since PHP is so widely used, it is not so difficult to find developers who claim to be experts in PHP. However, recruiters often struggle in finding experts who not only have the required knowledge and experience but also have a range of expertise and skills. So, we have put together a list of the top core skills required for a PHP developer to help you in hiring a PHP expert for your company. If you want to hire the best PHP web development agency for your business /service, you will need to ensure that the developers have these six crucial skills. Willing to learn and expand their PHP knowledge To see if a developer is a good match for your business, you will need to look beyond their current skill set. It is important that the person is adaptable and willing to learn. To help a project reach its deadline, developers might need to collaborate and learn new skills. A PHP developer must have the passion and the never-ending desire to learn more. Moreover, PHP continues to evolve and developers need to stay on top of the latest language and application updates. Expertise in other programming languages For a PHP developer, it is not enough to just know how to write PHP code. They must also have a solid understanding of front-end programming languages like JavaScript, CSS and HTML. This will help in detecting and correcting any errors in the web design. Also, it will help in managing user experience (UX). Problem-solving skills Apart from having the ?hard? technical knowledge, a PHP developer must also have the right ?soft? skills. Problem-solving is one such skill and it is crucial in all aspects of web development. A PHP developer must know how to deal with unexpected issues and resolve them. Thus, they need to have critical thinking and the ability to analyze and evaluate various problems, in order to arrive at the most effective solution. It is also one of the important skills needed to write a quality code. Good communication Communication is the key to the success or failure of any project. A PHP developer must know how to communicate with others in order to work effectively on a team project. They must be able to talk to clients, colleagues, and bosses in order to understand the project, raise questions, and explain how work fits into the wider picture. Web Design skills Other than knowing how to write PHP scripts, a PHP developer must also have web developing skills. He must be well aware of web design principles, to help him in determining the look and feel of the site. These range from proportions to typography, to grid systems and color theory. Knowledge of other frameworks A PHP professional?s knowledge must not be limited to just understating the PHP language. They should have basic skills in other frameworks like CodeIgniter, Zend etc. Apart from coding skills, the developer must also have knowledge about the PHP framework. This provides them with a basic structure for the smooth development of web apps and speeds up the web design process. The above six skills are essential for all PHP developers. Hiring a PHP web development agency in India is not difficult, but if you want the best services and support from your developers, you need to look out for these core skills in your PHP developer. When you look for a PHP developer or a PHP development agency, you will discover a talent pool full of PHP developers with a range of experience and specialisms. So, it is important to choose a team that not just meets your exact requirements, but also has the key skills needed to ensure the success of your project. If you are looking for a custom PHP web development agency in Pune, to help you develop attractive and efficient websites, look no further. Apart from years of experience and PHP programming skills, we at Hats-Off ensure that all our developers have these key skills in them. These include a good handle of the PHP language and operations, experience with multiple PHP applications and frameworks. We also ensure that they stay on top of the latest updates and features. This helps us to develop websites and web applications for our clients in a streamlined and smooth manner. It also helps our clients stay one step ahead of the competition. Our team of experts understands the requirements of the client, provides them with satisfactory solutions, and develops the most efficient website based on the latest PHP framework. They will also provide you with exclusive web design solutions and ensure that your website is designed to boost website rankings. We ensure that you receive a cutting-edge and secure website that best matches your business/ service.

Importance Of Web Designing ? The Face Of Your Organization

Top Ten Ways To Ensure Your Website Is Mobile User Friendly

Wix vs. WordPress

Are you unable to choose the right platform between Wix & WordPress to build your website? While WordPress is the most prevalent website developer globally, but it is not the only choice. Here is a complete comparison of Wix vs. WordPress to make the right choice according to your needs. With the help of this blog, the users can make the right choice of the platform between Wix and (self-hosted) WordPress. Let's see how Wix and WordPress rick up into each of these categories. Pricing and Costs The price and cost to get?website development services?are essential when choosing your platform for website development. The entire cost of designing, developing, and maintaining your website solely depends on your needs. A website design agency's goal is to provide everything you want within your budget. Let's compare the price and costing of Wix and WordPress to find out which is more pocket friendly. Wix: Wix offers a very basic website builder for free. However, there are two significant downsides to it. Firstly, it adds the advertisements on the top and bottom of your website. Secondly, you cannot use a custom domain name for your site. The basic plan does not include all the necessary add-ons such as Google Analytics, Favicons, eCommerce, etc. To get additional features from their apps market and remove the advertisements, you will have to upgrade to the premium plans. All the Wix plans have different specifications. WordPress: WordPress is an open-source platform, and its access is free. WordPress's most significant advantage is that you need to have your custom domain name and web hosting to install it. You can choose among the several WordPress hosting providers.?You can begin with a basic plan according to your budget. The cost of WordPress?custom website development?will increase if you want to use premium WordPress themes or plugins. Conclusion: WordPress is better than Wix because of its flexible plans. The cost depends on how many resources you use, and you are free to use your WordPress site in any way you want. Ease of Use Beginners choose Wix or WordPress because they don't want to hire web developers. Wix and WordPress both allow you to design websites without coding. Wix: Wix is extremely easy to build a website. It has a simple drag and drop interface to select various elements you want on your site and start editing it in a WYSIWYG interface. You can easily rearrange the elements on your pages, write content, and add media in a user-friendly environment. Beginners will find all its features as a blessing because it doesn't require coding. WordPress: WordPress offers a visual editor to write your content and a theme customizer that allows you to edit the theme's properties that you choose in a WYSIWYG environment. Though, by default, WordPress does not have a built-in drag and drop page builder. To get full control over the features, users should know about different sections like navigation menus, customizer, visual post editor, etc. WordPress demands a small learning curve for beginners. Conclusion: Wix is a clear winner here. Users don't have to contribute much time to know more about this platform or installing any plugins before developing their website. Although WordPress has more robust features than the Wix builder. This is why?website design agencies?and smart business owners use WordPress. Design and Layout The design and layout of your website play a significant role in growth. Every website owner seeks a design that is good-looking, user-friendly and makes their brand stand-out. Wix: Wix has to offer more than 500 pre-made templates under various categories like business, eCommerce, hobbies, arts & crafts, personal, etc. All the designs are adequately responsive and written in HTML5. With the help of built-in tools, you can customize your site design, change the layout, and rearrange items as you see fit. One significant drawback of Wix is that you cannot change its template once you have selected it. You can modify and customize it as much as you want using built-in tools, but you can't switch to another template. WordPress: WordPress offers 1000+ themes, out of which some are free, and some are paid. Free themes come with limited support, but they also go through a strict review procedure. Paid themes commonly offer more elements and come with premium support features. WordPress has themes for small personal sites to monstrous eCommerce sites. Moreover, you can hire a website design agency, a web developer, or learn to design a completely customized theme for your website. Conclusion: WordPress has an extensive range of themes, design layouts than Wix. With WordPress, you can also easily switch themes or customize them according to your requirements. Apps and Plugins These are the third-party extensions that can be used with any platform to add more features. In terms of Wix, it is known as apps, and in the WordPress ecosystem, it is called plugins. Let's compare the apps and plugins available on both platforms. Wix: Wix offers more than 200 apps that you can add to your website. These apps come-up with a wide range of features, like adding contact forms, galleries, comments, social media buttons, email marketing, etc. Most of the apps available on Wix are either free or come up in a lite version. Other apps require monthly subscriptions, and their prices also vary. Even though there is a limited collection of apps, they only cover the most commonly used features. WordPress: There are more than 55,000+ free plugins available in the WordPress.org plugin directory. Not to mention, there are more premium plugins available on other marketplaces. Whether you want to design a contact form, install Google Analytics, make a membership website, or sell courses online, there are various plugins available for that. You can develop a website of your dreams with WordPress. Conclusion: WordPress easily beats Wix in the area of apps and plugins. Although the app library of Wix is expanding, it is still constrained when compared to the vast choice available to WordPress users. Wix vs. WordPress eCommerce Comparison Selling the products and services online is another important factor that most entrepreneurs look for. Wix: The feature of eCommerce only comes with paid plans in Wix. This means users with the free plan cannot use their feature of the eCommerce store on Wix only after upgrading to a paid plan. With the eCommerce WixStores, you can only receive payments through PayPal or Authorize.net. WordPress: WordPress makes it extremely easy to build an online store with WooCommerce. You can access plenty of other eCommerce plugins in WordPress to sell physical or digital goods, services, events, subscriptions, and more. Most of the eCommerce plugins in WordPress have their dedicated themes and add-on plugins. Conclusion: If you want to develop a proper online store and be ready for growth, WordPress + WooCommerce is the right choice for you. It offers much more flexibility, freedom, and options than Wix. Summary WordPress is superior to Wix as a web publishing platform for any website category. Although Wix is easy to use website development platform, you can achieve a lot more with WordPress in the long run. Need help with WordPress or Wix? If you are planning to develop a website with WordPress or Wix, Hats-Off Digital is there to assist you with its best in-house?website development services?to your build or put you in touch with a best-in-class specialist. Get in touch for more information. We can get your?custom website development?project off the ground in a professionally cost-effective way. Contact us now      

How To Create A Website That Resonates And Inspires Action

Professional website development services are essential towards building a proper website and reaching out to the correct customer base. It makes the website user friendly for a customer to use and easy to access and browse through. A web design agency ensures that the first thing one notices on a website is making it noticeably clear to the customer on what it has to offer to them. It should also mention some of the benefits of viewing the website and a brief insight into what more options the website has on its display. A call to action option is extremely essential to add value and be at your customer's service. A virtual assistant in the form of chatbots are very much into popularity and the demand for it has increased during the pandemic. If a customer has an enquiry, a form should appear and post filling the details of the form the enquiry will be attended to, through the contact information given by the customer. These are well-strategized by a website design agency and worked on a step by step process. A poorly written call to action phrase leads to a failure of the entire marketing plan behind the website. A good web design agency knows that it is important to use the correct words and phrases so that they stay on the chat and do not leave the chat or the website midway. Consumers themselves now expect a call to action phrases and they look for the connects and the addresses to be written to get in touch if interested. With website development services, it is known that call to action buttons are extremely dynamic and eye-catching. Colours, fonts phrases, placement and other visual elements are extremely influential to your call to action choices. Using behaviour tools can also help you assess your consumer's behaviour. It helps you know whether people scrolled down entirely to view the call to action option, this is crucial to lead generation. It is important to realize the value of copywriting in a call to action, and a website design agency plans these accordingly. It is first of all important to avoid generic wordings such as submit, download, etc. and use specific wordings. When your customer needs to fill out a form for a postgraduate course, it is more appealing to read the words BECOME A POSTGRADUATE than submit now. A good web design service agency also ensures driving web traffic on the right route at the right time. While some want to be present for their customer 24/7, some do not want to be reached post evening to maintain a work-life balance. Eye direction, body language perception and arrows are some non-visual text cues used in place of copywriting. Sometimes, hiding your call to action behind a strong pitch is one of the best ways as you will get genuine customers who will dig in to find out more details if the pitch is really of interest to them. Some web design agencies force an initial pitch, be it an opening window video or a disclaimer to read through, this force strategy might work to make people hear you out and at times building curiosity in customers and using reverse psychology, strategies work as well. Using sensitive wordings and creating a need or an urgency, such as Call Now, are at times effective in bringing out positive results. When you are selling a product or service through the website, it is important to emphasize and make it clear as to how is it going to benefit the customer. Highlighting its USP?s would be a great attraction to the customer. Time and money are valuable to customers, instead of writing sign up for a free trial, writing signing up will only take 60 seconds of your valuable time, will prove to be more effective. We live in an online world where the market is huge and has a lot to offer. It is only the message you convey through your website is what is going to make all the difference and make the customer reroute to your website. A good web design service agency knows all these small tricks and trade of the online business.        

Website Privacy Protection A Huge Concern In The Corporate Industry

With the advancement of technology and hacking of company websites leading to cybercrimes, there is a huge privacy concern that arises with regards to the website of a company. With IP addresses being cracked and server hosts being easily accessed by professionals in the industry, how can one protect their company website from being tampered on the whole? One needs to understand and recognize the need first to safeguard its business website and it's brand on the whole. A company website is the face of a brand or an organization and people knowingly or unknowingly judge the company and the brand through its website. Brands who do not have a website are shrugged upon. A good website services agency maintains and assists with domain and website issues and creates variations and changes adapting to the needs and the style of the brand and consumer approach. Top products are usually highlighted in the topmost section of the website. Also, safeguarding the privacy of your consumers is more than just a security measure; it is both a strategic tool for brand development and a future market opportunity for startups and entrepreneurs, as well as large businesses. Each company should take steps to implement best practices to protect customer information. Many website development services agencies offer these services at a professional level and are handled by experts in the field.? ?First of all, it is important to start incorporating privacy into the company?s goods, and not just the privacy policy.? To show that the company takes privacy seriously, provide clients with tips on protecting their privacy while doing business, such as: Sometimes change passwords and use complicated passwords. Using two-step authentication to access sensitive logins such as financial or health information. Check Key Apps for privacy settings. Integrate VPN right into your software for privacy protection. All one needs to know about creating a Privacy Policy: Organizations will create policies and procedures that reduce regular audits of consumer information protection and privacy and other business-critical information, with audit periods reviewing and recording any improvements to current privacy practices in the information. Updates to Privacy Policy should be rendered immediately upon acceptance. In the organization, the approval signature list for these changes should be decided upon and should be completely implemented before any policy changes take effect. All policy updates should be accompanied by prompt issuance, together with education/training for employees affected by the policy. History should be maintained of all the policies created in the past by the company. Protection policy breaches may have significant implications for workers and the company. Employees should also be aware that violation of privacy policy will lead to administrative action leading to and including termination of employment and civil and/or criminal prosecution under federal and/or state laws. Employees undertaking duties concerning the security of private information will be expected to read and sign on the organizational breaches and penalties document before beginning their assignments. The organization will maintain a record of these signed employee acknowledgments that the document of violation/penalties has been read out and understood.

6 Tips Every Web Designer Should Know To Improve Their Skills

Are You A Web Developer? Do You Have These Characteristics In You?

Figuring out how to code is the initial move towards turning into an engineer, yet what are a portion of the attributes connected with being a decent designer? We solicited Vice President from Engineering at Treehouse, Tommy Morgan to share his considerations and gathered the accompanying rundown of 8 attributes. Analytical Mindset  An engineer ought to have great frameworks level deduction aptitudes. You need an energy for critical thinking as regardless of what kind of engineer you are, that is an enormous piece of programming. You ought to be able to adjust considering both the 10,000 foot view and the little subtle elements. Interest and Inquisitiveness  As an engineer, when your code works (or it doesn't) you have to not be reluctant to ask "why" and continue burrowing till you discover the answer. At the point when dealing with a task, you ought to be happy with asking bosses, customers or associates inquiries to guarantee you comprehend desires and prerequisites. You should will to test, whether it's with taking in another dialect or drawing nearer a venture or errand recently. Now and then you'll succeed, different times you won't, yet those difficulties and accomplishments are a piece of being a designer. Empathy Keep in mind that software is ultimately about people, so having the ability to understand your users is a valuable (and essential) perspective. It?s also important to be able to relate to both your client and your team. Adaptability  Regardless of which programming dialect you spend significant time in, actually code can be flighty. As an engineer, you need the capacity to switch settings or the extent of a venture surprisingly, and after that about-face to get where you cleared out off. You should have the capacity to adjust and react to issues when they emerge (quite often suddenly and they're regularly time touchy). The tech business can be erratic, so having the capacity to conform to the requirements of your business or item when they change is vital. Adoration for Learning  There's continually something new to learn with tech, which is a tremendous draw for such a variety of in the business. You'll generally keep focused toes, extending your insight. Tech is additionally an inconceivably dynamic and liquid industry. It's always developing, changing and advancing. As an individual from the business, you have to stay current and state-of-the-art with the business and new innovations. At the point when a bug or an issue emerges, you should have the capacity to examine its cause and find out about the issue before you can settle it adequately. Realism  Issues you may experience with a venture as a designer can be exceptional. Considering that, having the capacity to comprehend that the best arrangement and "right" arrangement aren't generally the same is critical. Despite the fact that there are best practices for programming and a considerable measure of profitable guidance that can be gained from the business and your companions, as a designer you ought to esteem your own work and critical thinking capacities to accomplish results over after set guidelines and practices. Cooperative person  As a designer, you'll not just work with other web designers, fashioners, and specialists additionally different groups over your organization. You may wind up working intimately with a showcasing, backing or deals group, or working straightforwardly with customers. Along these lines, you should have the capacity to function admirably on a group. Whether you're working remotely or close by your group, coordinated effort and correspondence with your companions and partners is central to achievement. Specialized Mindset  As an engineer, your PC will be the essential apparatus you depend on all the live long day to do your work. Be that as it may, you need to both appreciate and comprehend the "inept rationale" of PCs. As such, they do precisely what you instruct them to, however they can't think for themselves (and you can't censure them for that). Reaching out from the above, being 100% open to working with PCs and other related gadgets is an unquestionable requirement. Engineers frequently wind up working close by individuals outside of a dev group, so an important aptitude to have is the capacity to impart specialized thoughts to non-specialized individuals. The work you do as an engineer will fluctuate, as will the blend of qualities you'll have to perform best at your part. In case you're keen on a business' point of view, here's are four attributes a business searches for while employing a designer.

Is Your Website Updated?

Why is it necessary to keep your website up to date? Of course, You need to keep your website needs to be updated. To bring Frequent visitors, you need to keep posting frequently, daily. Otherwise, you drag no traffic to your page. Updated doesn?t only mean keep on posting stuff, but also redesign and organize as and when needed. When it is an E-commerce site, it is more important to organize your website according to the products and services, prices, dates, sales, etc. as well as keep it attractive and interesting. Boring pages will not get you traffic. While updating always remember to keep the content fresh, update your website security and the design. Keep in mind that people use the mobile phones the most, so keep your website mobile-friendly. A site that is not up to date will lose its significance. Add blogs to your website which helps in this motto. That doesn?t mean you post a blog once in a blue moon. Do it every now and then. Add images and videos to make it more eye catchy. Keep up with the website design trends. Go for unique themes. Check on how your competitors are doing, also check other websites for their creativity and designing. Your site should be very user-friendly and not confusing. Don?t go for too many patterns. Keep it simple and easy. Too much chaos will lead to nothing. Everything starts from your Homepage, First Impression is the last, True that, if your homepage is boring nobody is going to entertain further. Your homepage is a place especially, where you need pay a lot of attention and keep redesigning it. Don?t forget your FAQs. Often you might have a policy in place and create your content with that in mind. Hence there are many ways to update and redesign your website and everything has its own importance. Nobody is going to see a stale website.

Is your Website Updated?

Why is it necessary to keep your website up to date? Of course You need to keep your website needs to be updated. To bring Frequent visitors, you need to keep posting frequently, daily. Otherwise you drag no traffic to your page. Updated doesn?t only mean keep on posting stuff, but also redesign and organize as and when needed. When it is an E-commerce site, it is more important to organize your website according to the products and services, prices, dates, sales, etc. as well as keep it attractive and interesting. Boring pages will not get you traffic. While updating always remember to keep the content fresh, update your website security and the design. Keep in mind that people use the mobile phones the most, so keep your website mobile-friendly. A site that is not up to date will lose its significance. Add blogs to your website which helps in this motto. That doesn?t mean you post a blog once in a blue moon. Do it every now and then. Add images and videos to make it more eye catchy. Keep up with the website design trends. Go for unique themes. Check on how you competitors are doing, also check other websites for their creativity and designing. Your site should be very user friendly and not confusing. Don?t go for too much patterns. Keep it simple and easy. Too much chaos will lead to nothing. Everything starts from your Homepage, First Impression is the last, True that, if your homepage is boring nobody is going to entertain further. Your homepage is place especially, where you need pay a lot of attention and keep redesigning it. Don?t forget your FAQs. Often you might have a policy in place and create your content with that in mind. Hence there are many ways to update and redesign your website and everything has its own importance. Nobody is going to see a stale website.

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Web Development

When you decide to have a custom website developed for your business, the first thing you need to decide is whether you are going to create the site or hire someone to do it for you. It sounds simple to create a webpage; however, a lot more time and effort is required than you think.

Social Media Marketing

Social media strategy is the latest funda for creating new sales. There are many platforms available today that help creates a brand on social media. But are you looking for the right people to hire who will help you find a sizable audience?

Search Engine Optimization

Online marketing!!! Sounds easy, but it is a complex web of SEO, PPC management, web design, content marketing, email marketing, mobile ads, social media marketing and everything new that helps create a buzz on the Internet. Many companies think in-house online marketing will suffice and help them earn more business.

Wikipedia Services

One of the most important but overlooked areas of growing a business online is the development of a measurable and effective Internet Marketing Strategy. The most common mistake we come across with companies is that they just rush head first into Internet Marketing.

Design & Branding

Hats-Off is a design and print company that offers a creative approach to your stationery needs. We design logos, letterheads, business cards as well as brochures and catalogs and provides brand building services to companies, organizations as well as a business all over India.

Website Development

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